COMMUNICATION STRATEGIES

Our strategic communication plan will include recommendations for topics to focus on and how to use them for your benefit. Our communication strategy emphasises unified language, tone, and brand values. Your presentation will be consistent, self-confident, and visible.


A BASIC COMMUNICATION PLAN INCLUDES
  • Setting objectives
  • Choose audience
  • Message creation
  • Channel set up
  • Metrics set up

THE COST OF A COMMUNICATION PLAN

The cost of a communication strategy plan can vary widely based on several factors, including:

  1. Scope of Work: The complexity of the strategy and the specific goals you want to achieve.
  2. Market Research: Costs can increase if extensive research or data analysis is needed.
  3. Content Creation & Engagement: If the plan includes content development, this will add to the overall cost.
  4. Duration: A longer engagement may come with a different pricing structure compared to a shorter project.

Typically, communication strategy plans can range from 10000 AED for a basic communication plan to tens of thousands for more comprehensive services on a yearly contract basis. It’s best to reach out for specific quotes based on your needs.


ComMunication STRATEGY 

Developing a communication strategy for Aerospace & Defense requires careful consideration of various factors, including target audiences, messaging, channels, and objectives. Here’s a structured approach:

1. COMMUNICATION Objectives

  • Transparency: Building trust through clear and honest communication.
  • Engagement: Fostering dialogue with stakeholders, including government, military personnel, and the public.

2. TargetING Audiences

  • Government Officials: Engaging policymakers and legislators to ensure support and funding.
  • Military Personnel: Informing and motivating troops and their families about policies and changes.
  • Companies: Building awareness.
  • Media: Providing accurate information to journalists to shape public perception.
  • Allies and Partners: Communicating strategic goals and operations with allied nations.

3. Key Messages

  • Innovations and Achievements: Sharing successes and advancements in technology, strategy, and training.
  • Community Engagement: Showcasing outreach programs and partnerships.

4. COMMUNICATION Channels 

  • Social Media: Using platforms like YouTube and LinkedIn for real-time updates and engagement.
  • Press Releases: Regularly disseminate information to traditional media outlets.
  • Defence Events: Fostering direct interaction.
  • Email Marketing: Sending regular updates to stakeholders, including military families and community leaders.
  • Website: Maintaining an informative and accessible online presence with resources and updates.
  • Print Media
  • Podcasts 
  • Blog

5. Evaluation and Feedback

  • Metrics: Tracking engagement through social media analytics, media coverage, and public surveys.
  • Regular Review: Evaluating the effectiveness of communication efforts and adapt strategies as needed.

GEt IN TOUCH

Unlock the full potential of your brand with a tailored communication strategy and plan designed by our marketing agency specifically for your unique needs. 

 

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